I largely agree with McChesney. There needs to be more awareness of the growing media conglomerates, and then some kind of action could be taken.
As far as awareness goes, give youth some visual aid. McChesney had several good ones in the video. So, maybe we just show the video to classes? I would suggest that Frontline's excellent "Merchants of Cool" also be included. It provides in-depth foci on specific media areas.
I can't begin to suggest an action. We are far from that stage. For now, let them know what their eating first, and then they can decide whether they want to swallow it or not.
